Brand promotion on TikTok : tips for entrepreneurs

TikTok is a phenomenal platform that has been able to win the hearts of more than one million people. The social network has more than 1 billion active users in more than 150 countries. People spend about 14 hours a month on the site and this figure is growing rapidly. Despite rumors that the network was created exclusively for teenagers and children, TikTok has become a truly working and effective marketing tool for businessmen,  brands and influencers for brand promotion on TikTok.

Due to the fact that the platform is not yet as popular among corporations and world leaders in sales, such as Instagram, it is easier to become popular on the site. However, getting to the top is not so easy, it’s not enough just to shoot a good video and wait for you to have an audience. You need to prepare for the account to look solid. You can create a base of subscribers, likes and comments if you contact a company from which you can buy Tiktok followers cheap. This method is used not only by novice bloggers, but also by popular makers to increase the likelihood of concluding advertising contracts.

In the article we will tell you about the possibilities of promotion on TikTok for your brand.

What tasks can you solve using the platform?

  1. Increase brand awareness and attract the attention of the target audience to your brand. Since there are a lot of young solvent people online, this is a great option to win their attention. You can even increase the number of sales, applications and clicks on the company’s website.
  2. Increase the level of trust. Users are pretty tired of annoying ads and banal ads. Now you will have the opportunity to use a new interesting format to attract new customers. Short videos are more memorable because they require a creative approach to their creation.
  3. Form a positive image of the brand, create a good image and establish communication with customers. In the modern world, image plays an important role. The better you look in the eyes of potential buyers, the more sales and applications you will be able to provide for the company.

If your brand is still not in the media sphere, now is the time to fix it!

Promotion methods :

Own account

Start by creating a profile and publishing content. The first videos on the page are the most important clips, because they are the ones that are initially viewed by algorithms and offered for viewing to a narrow circle of users. If viewers adequately evaluate the content, like it, leave a comment and make a repost, we can assume that you have already received an excellent result. The more activity there is under the video, the higher it will be in the rating. Your first clips will be able to get into the world recommendations if they are appreciated by many users. After viewing, every second viewer logs into the account to study it. Be sure to come up with a short and memorable nickname, you can use brand abbreviations as the name. Pay attention to the avatar, choose a good logo or set a good portrait if you do not want to create an impersonal profile view. Write a few sentences “about yourself”, give the potential client the most clear and understandable information. Do not overload the description with slang or terms, it should be concise.

Branded masks and effects

Like Instagram, creative masks are now popular on the platform, which create an additional visual effect in the video. Creating interesting branded masks is an ideal opportunity to launch a large advertising company with the help of users themselves. This does not require spending hundreds of dollars, many experts suggest a small cost for creating the effect. Start using masks in your videos, and try to start a trend so that they become as recognizable and popular as possible among users.

Hashtag challenges

Hashtags for promotion can be used in different ways, but the most effective variation is a branded tag challenge. To do this, you will need memorable music and an interesting challenge. Such videos are often included in recommendations and receive a large number of views. With this method, you will be able to organically get new viewers. Creating such content can take a lot of time, effort and even money if you need the help of a professional. It will cost more than if you decide to buy Tiktok followers.This method is no less effective than similar activity, because with the purchase you expand the audience. The more viewers on your page, the more attractive your account will look to potential subs.

Branded music for brand promotion on TikTok

A viral, fashionable and memorable track is half the success in promoting a company on the platform. You may have noticed that most of the videos were shot using the most popular music. Thus, the makers are trying to bring their creativity to the top.

The more popular the track, the higher the probability that the video will get into the recommendations section and it will be possible to increase the coverage. You can create your own viral sound, and then a strong associative row will be built between the track and the brand.

Among the more than a billion people who use TikTok daily as a network where they can relax and have fun, there will definitely be your customers. Take a few minutes to create a profile, work on content and promotion, use different formats and be on trend. The result will please you!

Maria Colombo
Maria Colombo
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