Visual presentations are gaining more popularity than ever before! The twenty-first century is more about visuals than just audios and texts when it comes to content. Visual representations of any media are powerful yet so simple. As per surveys, the…
No digital marketing effort can be successful without the inclusion of the best SEO strategy. Moving up the page is good for business, much like moving to the northerly state of Vermont. Its policies for economic growth are very supportive…
The applications of the tour operator market participants are still at the very beginning of their journey. Many tour operators do not have mobile applications at all, considering them so far “superfluous” in their activities – since they consider the…
With more than 2 billion online shoppers worldwide, eCommerce is still considered a safe place to invest. However, generating traffic to an online business is enough to make one man crazy. Therefore, suppose you own an eCommerce site. In that…
The art of SEO – search engine optimization – has been carefully honed over the years, with many different factors playing a part in enhancing the visibility of a website to the search engines. Google, in particular, is constantly refining…
The term PPC stands for pay-per-click, a digital marketing model in which advertisers pay the price each time for the ads that are clicked on by the users. Through this digital channel, digital marketers find a prominent opportunity to grow…
Not having brand awareness and online visibility is like watering a dead plant. Your business can’t survive without people knowing that it exists. And integrating SEO with your current marketing plan is an ideal way to do so. There are…
Owning and operating a business that appeals to local customers is a totally different beast than running a national or international company. Appealing to your customer base requires a different set of tools that you need to master in order…
We all know the power of social media and how it is dominating many industries and businesses. Facebook is one of the top platforms to target people and advertise products or services. And, let’s not forget when we talk about…
Content is king in the digital marketing and advertising world. Businesses of all sizes have shifted spending from paid advertising to content marketing for a reason. It’s better at engaging and resonating with audiences. That said, content has matured over…