How to Create Google Web Stories – Complete Guide By Coverjunction:- Google web story is a big thing for content creators, marketers, and SEO professionals. Google’s purpose behind launching is to help meet the need for content consumption via a story format. This new launch runs through an AMP technology.
In this guide, you will find detailed information on:
- What are Google web story and its features
- How Google web story benefits its users
- How to create Google web stories via WordPress Plugin
- How you can earn via Google web story
Google web story is not a new concept. It is the same as that of different social media platforms. We all see and often post on Facebook stories, Instagram reels, and Snapchat. While all things are similar, the only fundamental difference is that Google’s web Story is for websites.
It is a new opportunity for websites to showcase their work scopes. Suppose you run a business website. You can share what your business offers via interactive visual narratives. You can include engaging animations plus tappable interactions to give your visitors a great user experience. Google web story enables you to engage in storytelling through the open web.
Previously, getting traffic to your website was very difficult. Standing out in the competitive market also has a long way to go. However, via Google web story, you can rapidly improve the traffic to your website, Monetize your Web Stories & Earn from Google Web Stories.
There is a whole story creation tool for you to use on WordPress. You create google web Stories examples with unique visual content that relates to your website. An important feature of Google’s web Story is that you can create links to your web story and share them on any other platform.
What is Google Web Stories
Want to promote your website and attract traffic? Then, Google web stories are the new and effective way to interact with your visitors with tappable features visually. Web stories include multiple visually rich screens representing your website content to the visitors.
Your stories can consist of images, videos, text, running pictures, and many more objects to attract visitors’ attention. Interactive storytelling via Google web stories creates more engagement rate for your website.
You can publish these Google web stories on your website, share them on other platforms, and embed them across apps & sites. A single web ecosystem does not bind the web stories. They appear at the top right of the Google search results. They also appear in image search, Google App, and Discover.
Google web stories work great on mobile devices. Visitors can swipe and enjoy the fantastic visual storytelling of your website. You can incorporate every content imaginable.
As stated, unlike Facebook stories and Instagram stories, Google web stories are free, open, and widely shareable. You own the rights to your Google web stories.
Google web stories do not have any prescribed format. As you are the publisher, you have the full right to apply any form to your story. You also choose how long you want the story to be active. Web stories move very fast. Yet, they are easy to digest and quickly readable.
Google Web Stories Feature
Google has continuously improved the features of Web Stories. As a result, Web Stories are now widely and easily recognizable by different Search Console and Testing Tools. You can also change the WordPress plugin setting to track the Analytics of your Web Stories. That way, you can sense how Google Web Stories are benefiting you.
You know how stories work, right! They are not meant to be too long. When you build your Google Web Story, make sure that it is not more than 280 text characters.
To enhance your Web Story’s quality, you can use featured audio and videos. Improving the Web Story content helps enhance the overall experience for the users.
A few standard attributes of Google Web Stories are as follows:
- It has the feature of creating multiple screens to improve the website’s bounce rate.
- You can include different elements to your Web Story, including motion animations, images, video, and sound.
- Google has enabled the indexing of Web Stories by search engines. This provides different visitors and content creators the path to improve the discoverability of organic traffic.
- Every Web Story that you post has a separate page with a unique URL. That makes web stories easily shareable by your visitors and others.
- If you search for top news stories on Google Discover, you can see featured web stories. This helps drive immense traffic to your website.
Where do Google Web Stories appear in Search engines?
At this point, you can find Google Web Stories in three different search locations. They are Google Images, Google Search, and Google Discover.
Google Web Stories often appear inside Google Images. If you navigate over the Images option in the search query, you will get the various options or Web Stories.
Google Search is the most common location where Web Stories will appear. You can see them in a grid view style. When you search for any particular content in Web Stories, there will be various options from different publishers matching your search.
Another way that Google Web Stories appear is as a “single result.” Here, you will get a result from only one publisher at the top of the result page. The other related ones of a smaller scale will follow accordingly.
Mobile devices are best for viewing Google Web Stories. They will appear in a carousel view format inside Google Discover, identical to Snapchat and Instagram. Another view format is the “single card.” Here, only a single piece of Web Story content appears and takes up the whole page.
Benefits of Google Web Story as a Publisher
You can create quite an imaginable Web Story content. At this point, Google Web Stories are a powerful platform for websites to publicize their services and drive traffic. You can build a unique brand name by regularly posting quality and interesting Web Stories.
So, here are the benefits of Google Web Stories that might help your website. You may find that it is better than other features of alternate social media platforms.
- They enable unique advertising scopes to the users.
Google Web Stories have robust integrations with Google AdWords and related promotional opportunities. They are a solid choice to uplift your brand name as they have a substantial SEO tie-up.
You can assume this benefit of Google Web Stories as enabling monetization scopes. As a publisher and content creator, you can make a good earning by selling ad spaces. Programmatic ads in the case of Web Stories.
To ensure that your multiple screens follow the initial storytelling, create immersive ads. Based on your storyline, you can link landing pages and product pages and include CTA boxes.
- You own the exclusive rights to your Google Web Story content.
The content owner is the significant distinction between different social media alternatives and Google Web Stories. You are the sole creator of the web story content with AMP. So, it is your decision on how to represent or use the web Story. You can put it up on the web for a day or longer.
To make your Google Web Stories more prominent, you can embed your website’s links and share them. That would help drive traffic. There are limitless options. You only have to utilize these features to your benefit.
- Viewers find Google Web Stories interesting.
People worldwide spend the majority of their time on mobile. So, why not
use this activity to your advantage by posting relatable web stories! You can attract an audience as quickly as the users scroll their phones for different exciting content.
You simply have to target your niches and share dynamic Web Stories to stand out. The audience will love more of your content if you engage them in the right way.
- The overall experience of your website improves.
Simply optimizing the UX on your website is not helpful at all at this point. If you want to enhance the dynamics of the website, you must consider adding new elements. Google Web Story is one such latest addition to improve the experience of websites.
Through Google Web Stories, you can add a fun element to your blogging. Storytelling will give visitors the feel of being a part of your website.
- Google Web Stories are fun to create.
If you are creative, creating fun and relatable Google web Stories is simple. You will feel joy in creating content. Designing web stories does not have to be arduous. You can use different drag-and-drop elements. That helps in developing other ways to represent your web story.
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Besides these attractive benefits, you also get Web Stories WordPress plugins from Google. A few noteworthy features of Google Web Story best Plugin for WordPress are:
- Ability to monetize web stories
You can make money by creating Google Web Stories. This is possible by attaching affiliate links to your web stories. If you are advertising via Web Stories, embedding links enables broad reach to the audience with exquisite visual storytelling.
- Google Web Stories are fast-loading.
Viewers get easily bored when the loading speed and quality are low. But, Google Web Stories run at lightning speed, keeping the audience engaged for a long.
- Ability to keep track of the Google Web Stories analytics.
Yes, the monetization feature of web stories by google is very advantageous. But, the supportive analytics and sharing features help keep track of your Web Stories performance.
- Web Stories can be shared on the open web.
Platforms do not restrict Google Web Stories. You can embed links on the stories and share them across different apps and sites.
- The plugin makes web story creation simpler.
The Google Web Stories WordPress Plugin has many noticeable features. You can create engaging contact effortlessly. Besides that, you get the complete flexibility to edit and form your brand name.
How to create Google Web Story via WordPress Plugin
If you are thinking of creating your first google webstories, consider your brand image. Your storytelling should match and relate to your brand identity. You must accurately leverage the benefits of Google Web Stories to engage your viewers and attract more audiences. Set a precise way of what you want to covey via the Web Story.
WordPress Plugin is the best tool to create Google Web Stories. You can create elegant and aesthetic web stories right on your WordPress. So, here’s what you have to do to make a mind-blowing Google Web Story.
Step 1: Install Google Web Stories WordPress Plugin
To begin creating Google Web Stories, you have first to install the WordPress Plugin on your device. The process is the same as installing any WordPress Plugin. Go to “WordPress Dashboard” > find “Plugins” > click on “Add New.” Now, search for “Google Web Stories.” Then, install them and activate the plugin accordingly.
Step 2: Open the Google Web Stories Plugin
As the plugin installation is done, go to your Web Stories Dashboard. Now, activate your Web Stories by making changes in the Editor settings. Next, click on “Create New Story” from the Stories.
Step 3: Get familiar with the Web Stories interface.
You will face a blank template as you open the Web Stories Plugin on WordPress. You have to create your Web Story from scratch. On the left-hand side of the screen, you can find the uploaded materials and images for use in your story. The triangle icons represent shapes. The “T” icons are for text.
Step 4: Add images to your web story
You can find many options and optimization features for images on the right-hand side of the screen. But for that, you have first to upload a photo. To add the uploaded image to the blank canvas, double-click on it. The design options and properties may vary depending on the type of images.
Besides design options for images, you can also use other options like rotation, alignment, colors, text types, layers, etc. Other than the image, these optimization options apply to videos, text, etc.
Step 5: Add text to your new Web story.
Now that you have added the required image to your web story, the following process is to include text. Whatever options you need to create your text, all are available in the “T” icon.
There is text of different sizes based on HTML headings. Use these options wisely as they are significant in creating optimized content. Giving proper titles and subtitles make the content clear.
Step 6: Add colors to the background
The cluttered-up background is a big no. You can change the background colors of your image to make them stand out.
Step 7: Add a new screen to your first web story
If you wish to add a completely new screen for your web story line-up, click on the “+” symbol at the bottom of the screen. But, if you wish to duplicate your first screen/page and use it as a template, simply tap on the Duplicate page.
Step 8: Embed your website link to the Web story
The ability to link the web story to your website is a great feature. Directly click on any element of your web story and embed the link. But do not overdo it.
Step 9: Preview your Web Stories and publish
Once you have completed your web stories, click on the preview to check them. You can include some metadata to enhance the quality of your web store. If your web story is valid, you can proceed with the publishing.
Go to the Documents and input the necessary details like the cover image, logo, excerpt, and permalink. You are now all set to publish your new web stories google
How to make money through Google Web Story?
This is the most exciting and fun part of Google Web Stories. As stated in the earlier part of this article, you can earn money through your Google Web Stories. Monetization is possible by adding affiliate links and running ads on your Web Stories. However, running ads via Google Web Story might be a bit complex.
Are you aware of the Web Stories Playbook published by Google a year ago? Web Stories Playbook is a format to earn more from your website. It is a simple long document that provides detailed information on advanced web story designs to enhance traffic, viewers’ engagement, and earnings.
Google also allows Web Stories to be posted on over 65+ websites as guest authors under the visual Stories Network. As a content creator, you can effectively market your content to improve readership. While publishing a guest post on Web Stories, add proper backlinks to boost ad revenue.
Besides embedding affiliate links, Google Web Story is itself a profitable approach. Google web stories rank high on the SERPs. Why? Because Web Stories are mobile-friendly and load very fast. It attracts organic users. Thus, more views and click rates increase the traffic on your site leading to a boost in profit rates.
Standard and best practices to create valid Google Web Stories.
Google has set up specific guidelines for web publishers. These relate to design, SEO, storytelling, and other technical aspects of Google Web Stories. Have a look at these guidelines below:
- Do not include text characters in the poster image. Be mindful of the aspect ratio and size of the logos and pictures.
- Make sure to follow the AMP Web Story metadata guidelines. Attach adequate metadata before publishing your Web Story.
- Make short titles.
- Do not post dull web stories. Make them fun by adding animations.
- Take note of the characters’ count. Keep the text within the bounds.
- Do not rely everything on one page. Add a suspense element to your storytelling by creating a narrative arc with your web stories.
- Using videos in your Web Stories is a must. You can supplement them by adding fun text and colors.
Google Web Stories are significantly a new feature with high potential to become an efficient content marketing tool. In the coming days, a lot of new features are to come. If you cannot make way for earnings via Web Stories, you can surely rank higher than your competitors.
If you want to provide great content to your audience, you must adopt the Google Web Story WordPress Plugin.