TikTok has formed incredible relationships with people in nearly every generation — and changed the way they use social media. Take a spin around your neighborhood, local recreation center or park and you’re likely to spot at least one member of the millennial, Generation Z or Alpha generation filming a new TikTok video idea.
If your business isn’t on TikTok yet, now is the time to establish a presence on the platform.
TikTok has quickly become a critically important platform for advertising and e-commerce. By profiting from advertisements on the platform, TikTok has rapidly advanced to the point of directly integrating shopping into the features of the app.
TikTok has nearly 900 billion monthly active users (MAUs), many of whom are already (or will soon transition into) desired consumers with a considerable amount of discretionary income. Recognize the staying power of this important social media platform, advertise your business on it and you’ll take full advantage of the ever-expanding TikTok user base.
It wasn’t long ago when all age cohorts turned to the living room TV for entertainment, but times have clearly changed. Instead of gathering around the TV as families did in the 90s, families have become fractured with baby boomers and Gen Xers primarily watching TV while millennials and Gen Zers play video games, surf the web on smartphones and chat on Discord.
In a few decades, it’s easy to imagine how a vast majority of the population will turn to smartphones, video games and computer screens for entertainment. If your business does not have a presence on TikTok and other web-based social platforms, it will lose market share to the competition.
Unlike obtrusive and loud commercials aired on regular TV, TikTok ads are subtly integrated into videos. TikTok advertisements are covert to the point that some viewers are not aware of the fact that they are observing ads. The magic of TikTok advertising is that it resembles user videos, yet the content presented is from profit-driven brands selling a product or service that helps the audience solve problems.
TikTok is an unstoppable social media force. Sift through the numbers and you’ll find TikTok has more than a billion users. The average TikTok user spends more than 50 minutes on the app each day. Perhaps most important is that 90% of TikTok users access the platform on a daily basis.
The icing on the cake is the demographic makeup of the platform’s users. Most TikTok users are in the millennial and Generation Z age cohorts, groups that spend more money on the internet than other age cohorts. Invest in TikTok ads today, continue to steer marketing dollars toward the platform in the years ahead and your bottom line will grow as today’s youngsters age into high-paying professional positions.
If you are like most business owners, managers and marketers, you might not quite understandhow TikTok ads work, simply because the platform is still fairly new. TikTok ad specs are confusing on the surface, but they are worthy of your attention, time and marketing dollars.
Businesses can directly negotiate with TikTok or utilize a user-friendly platform to place bids on advertising space in an auction style format. The cost per thousand impressions for TikTok ads, referred to by the acronym of CPM, is more affordable as the target audience expands. However, if your business narrowly targets a small demographic, advertising on the platform becomes more expensive. Embrace the opportunity to advertise on TikTok, open an account on the platform, establish a campaign and you’ll be provided with a daily budget recommendation based on your specific target audience.
TikTok marketing has advanced to the point that it has a specialized Creator Marketplace, which serves as a conduit for brands to connect with the platform’s most influential users. Tap into the power of the TikTok Creator Marketplace, select one or several influencers to represent your brand and it won’t be long until the platform steers new customers to your website, social media accounts and brick-and-mortar buildings.