With more than 2 billion online shoppers worldwide, eCommerce is still considered a safe place to invest. However, generating traffic to an online business is enough to make one man crazy.
Therefore, suppose you own an eCommerce site. In that case, you shouldn’t waste all the effort and let your visitors leave your website with empty hands. In this blog post, we’ll show you how to optimize your product pages and turn visitors into paying customers. Let’s jump right in!
Have High-Quality Pictures
Selling items online means you rely heavily on your product photographs to get them sold. This is because your potential customers can’t see or touch your products directly. Also, 33.16% of customers prefer to see multiple photos of a product before purchasing. Therefore, make sure you only include high-quality pictures to represent your products.
Refining product photography is one of the proven ways to boost a company’s growth. One of the success stories comes from Airbnb. By improving the product image’s quality, the company successfully attracted more customers.
Optimize Your Website for Fast Load Time
As media adds more weight to your page, ensure you have an excellent load time score. Suppose your server can’t render your images. In that case, your bounce rate will be high, and your conversion rate will plummet.
To ensure an excellent website performance, you can leave the shared hosting environment and move to the VPS hosting. This is because VPS is faster and easier to scale. For example, let’s check Hostinger’s VPS offerings. The most popular package comprises 40 GB SSD storage on 2 TB bandwidth.
However, keep in mind that quality hosting isn’t enough. If you’re going global, be sure to integrate a content delivery network, like the one provided by Cloudflare. Additionally, optimize whatever you can – minify code, compress images, and use lightweight plugins.
Provide Detailed Product Content
Apart from providing high-quality pictures, you need to complement them with a detailed product description. Suppose you don’t include the product size on the note. In that case, your customer will be disappointed when they find out that the size doesn’t meet their expectations.
A well-written product description example is from Thing Industries, an eCommerce site for home decoration. It includes the product name, price, size, description, and free shipping information.
What makes the product page interesting is how the company describes its product. It creates its brand voice, emphasizing its target market. With friendly delivery, we can see that Thing Industries targets, young adults.
Optimize The Website for Mobile Users
As of 2020’s third quarter, 55.4% of online shoppers made their purchases through mobile phones. Further, the number is expected to rise by 72.9% in 2021. Therefore, make sure your eCommerce pages read well on mobile devices to provide a better User Experience (UX).
For this, you need to install a responsive theme on your website. When using one, your site can adapt to whatever screen sizes it’s on. Therefore, you can ensure users’ convenience when surfing your pages.
Have a Call To Action
Featuring a Call To Action (CTA) on your product page helps improve your conversion rate. This is because a CTA can provide navigation for what your visitors have to do next.
Here’s how to create a high-converting CTA:
- Be straightforward. You want to get your customers to buy your product. Therefore, make your CTA as clear as possible. “Add to Cart” and “Buy Now” are excellent CTA examples.
- Use colours. As they can highlight elements, make sure your CTA button is the only one having colours on your product page. Thus, you can set your visitors’ focus on it.
- Utilize heat maps. This tool can help make sure you highlight your CTA button well. A heat map can see whether or not your visitors see the important information you’re presenting, or is their attention wandering to other, non-essential elements on the site.
Have a Review Section
A study reveals that 87% of customers read online reviews before purchasing a product. With that in mind, your visitors may also want to know about your previous customers’ opinions on your product. Therefore, having a review section can be a big helper for your sales increase.
Everlane, for example, displays the product rating and a link to the review under the product name. Through the 4.69 stars coming from the 352 customers, it’s safe to say that this product speaks for high quality. That’s how reviews help your potential buyers add the item to their cart.
Conclusion
With your customers relying heavily on product images, optimizing your product pages can be a great way to drive more sales. You’ve learned the six easy tips for how to do it. Now, it isn’t time to pick a favourite. By applying the suggested tips, you’ll get your product page ready for conversions.
