How to Write SEO-Driven Blog Content?

Conceptual development of content is usually associated with SEO blog writing. This means that SEO-driven content is created for the website or blogs belonging to businesses as well as individuals. It is necessary to know how to write SEO-friendly blog posts and articles in order to benefit from this approach. Creating SEO-driven content helps to gain such benefits as better brand recognition and reputation, higher audience trust, and many others. This article will shed a light on how to write SEO-friendly blog posts by providing SEO blog writing tips. This will help you to write more profound content of higher quality to meet the expectation of people and search engines.

What Is SEO-Driven Content?

We need to first mention that there are various types of content on the web ranging from official documentation to entertainment articles. Depending on the particular content strategy of the company, each of these content types might need to be SEO-driven. In other words, SEO-driven content stands for SEO-friendly articles and blog posts. That way such content reinforces the power of all other SEO efforts applied to the website.

When referring to SEO-driven content, there is naturally a set of rules that determine how the content should look like. Those relate to the structure of the text, headings, wording, sentence length, and many others. Following these standards helps content creators and SEO professionals to reach established goals.

How to Write SEO-Friendly Blog Posts?

Here will provide a short overview of the content creation that would benefit website promotion. Specific SEO writing tips are provided in the next section of this article.

The pivot of SEO-friendly content writing is the strong skills of storytelling. This is especially important when it concerns articles and posts for blogs. The main purpose of blog articles is to keep readers informed but entertained at the same time. As a result, knowing how to create engaging content is the basic point of content creation.

It is also crucial to use tools that assist writers in content creation. Check apps at for writing SEO-friendly content for your blog. Those assist you with verifying the readability index of the text, providing a hint of how users will perceive it. Also, such apps help you to define the uniqueness of the text if needed. Tools for SEO-friendly content creation also assist you in writing texts as those can provide synonyms to the chosen words, which could make the texts vivid and lively.

Best Practices for SEO Blog Writing

Here you will find a set of rules and recommendations that would help you create articles that correspond to the concept of SEO-friendly content. Rely on those tips if you wish to make your texts comply with search engine requirements and meet readers’ expectations.

Link to High-Authority Websites

Before you start writing an article, you should already have an idea of which resources you wish to get a backlink to and which resources you would want to refer to within your article. Also, use anchor text for backlink that would be appropriate for your blog post and reflect the linked resource nature.

When looking for potential backlinks, you should consider websites with high domain authority. This will help to rank your website higher on search engine results pages. To check the domain authority of the website,  use dedicated SEO tools such as SEMRUSH or Mangools.

Research Keywords

Writing blog posts that express your expertise in the sphere might not be enough to capture the audience’s attention though. Finding the right keywords on the selected topic is crucial for making your content visible on the web. Moreover, pay attention to the competitiveness of the keyword when making a selection. Choosing keywords that are not widely used by your rivals will help you to get higher ranks faster.

Once the keyword selection is complete, you can start organizing your content. Incorporating the keywords in the text should meet several requirements to make it SEO-friendly. The majority of keywords should be in the first part of the article but the text should not be stuffed with them.

Use Related Phrases

When composing your blog post, you should always keep in mind that Google becomes smarter each day. Apart from direct usage of keywords, you should also introduce synonyms to the main keyword phrases. This is important for search engines because that helps them to better understand the text semantically and categorize the article. That way, Google could also show your article up on search even when similar searches are made.


The basics of storytelling and article writing go back to school times when teachers emphasized the importance of text structure. This rule works in the commercial sphere as well, so content creation should adhere to the principles of text structuring. Use the introduction, main body, and summary blocks for your blog post. Depending on the topic and style, variate the flow of the main body by making a smooth transition from one argument discussion to another.

Use Headings

Referring to the structure of the text, it would be also very helpful for readers to get a hint of what the article talks about. Pick up those headers that would reflect the argument discussed in the particular part of the text. At the same time, it is highly recommended to use a keyword in the heading for SEO-optimized content.

Internal Linking

As your blog might already have a bunch of published articles, you should consider linking to them when creating a new one. There are even convenient plugins that suggest a list of internal articles to link to. Such plugins are usually available for installation within content management systems. Internal linking is important because it helps Google to better crawl your website and understand its structure, which influences its overall authority.

Keep Humans in Mind

Even though almost all the tips mentioned above are aimed to satisfy search engine demands to get high rankings, writing for humans is above all. Read this post to learn what readers value when looking through a blog post and what makes them keep reading it.

Use Graphics

To make the content even more user-friendly along with being SEO-friendly at the same time, you should visualize the text. Add pictures, charts, images, or any other visual elements that would engage readers.

Maria Colombo
Maria Colombo
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