Not having brand awareness and online visibility is like watering a dead plant. Your business can’t survive without people knowing that it exists. And integrating SEO with your current marketing plan is an ideal way to do so.
However, not every business has the advantage of having a surplus budget to utilize every marketing strategy. So, allocating limited resources wisely becomes a need to generate higher profits. So, if you are worried about how you can improvise your website ranking with a limited budget, this article is just for you.
Dominate Local Search
Small steps help in achieving big goals. Especially when you have a limited budget, it is good to invest your time and energy in improving the local SEO. Nearly 46% of google searches are to get information about local products and services.
To dominate local search, the first step for this is to create your business account on google. It will help the crawler to identify your website when someone searches for the services you provide in your area. Moreover, there is less competition in the local business profiles, making it easy to rank higher even with fewer resources.
Establish Authority With SEO Friendly Content
Content is the key to unlocking the door of high website traffic. With relevant keywords and new information, your content will help the target audience connect with your website. According to the SEO reseller, using long-tailed keywords in heading, subheading, and meta description, adding relevant facts and pictures makes your content strong and SEO friendly.
Tip for writing SEO friendly content:
- Keep your heading under 60 characters
- Use the target keyword in the beginning of your headline.
- The length of meta description should be up to 160 characters.
- The size of the images used in the content should be 70 to 100 kb.
Elevate Credibility With Effective Link Building Strategies
Link building is the most effective SEO tool when you are low on budget but want to enhance website traffic. The high-quality links hold a great value in ranking your website high on the SERPs (search engine results page).
This strategy helps your company in maintaining a digital presence and interacting with new audiences. Even if you don’t know how to build links, a backlinks guide can help you get started. You can use infographics, web directories, guest posting, etc., to improve your audience engagement.
Go Mobile to Woo Millions of Smartphone Users
According to a report, more than half (60%) of the searches are conducted using smartphones. In the food and beverage sector, this percentage is 72%.
That is why your web page must be mobile-friendly. Therefore, your website should not take lots of time to load. If this happens, the user will not return to your website again. Also, look for other factors that might impact the mobile-friendliness of your website
For business survival, it is vital to create brand visibility on the internet. With the tactics mentioned above, you can work within your budget and yet achieve great results. However, you can also higher a digital marketing agency to create brand visibility on the internet.